OVERVIEW
Media and entertainment companies are being impacted by several emerging trends such as
digitalization, multi-platform content consumption and the omnipresence of social media. In
addition, the proliferation of connected devices has led to data being generated in immense
volumes. Organizations are now striving to manage and analyze this data to extract actionable
insights. They are increasingly looking to embrace tech modernization while simultaneously
focusing on their relationship with customers.
In response, HCL has designed its digitalization services to
enable technology-led transformation of business processes. Our
services for digital media firms have the ability to bolster customer relationships and build
future-ready infrastructure that allows a single view of data across the organization.
We are a one-stop partner for our customers when it comes to digitalization. Our ‘Collaborative
Digital Enterprise’ model spans every facet of our customers’ requirements, from supply chain
optimization to end-to-end cloud-based models. Our ALT ASM
TM
framework uses a “proactive obsolescence” approach to help clients minimize operational costs
while maximizing revenue.
Our deep domain expertise and micro-vertical strategy help craft domain-specific solutions for
media and entertainment enterprises:
- Publishing - newspapers and magazines, education, and business information services
- New media - broadcasting, cable, and music
- Lifestyle - gaming, hospitality, and sports and leisure
We have over 10 IPs and frameworks in this sector to help our clients optimize
their value chains. Our Digital Media & Publishing Lab offers cutting-edge solutions to simplify
several operational aspects:
- Content life-cycle management
- Digital rights management
- Access and entitlement
- Digital asset management
- Collaborative environments
- Cross-media advertisement management
- Vertical search
In the last 10 years, we have collaborated with four top-tier publishing
companies, two gaming solution giants, three global music conglomerates and two leading casinos.
Currently, we are ranked as a leader among publishing IT service providers in India.